Privacy Policy

1. Who is responsible for your data

The data controller is [LEGAL ENTITY NAME], registered in [JURISDICTION] under company number [COMPANY NUMBER], with its registered office at [REGISTERED ADDRESS]. Our ICO registration number is [ICO REGISTRATION NUMBER]. For any privacy question, contact privacy@sunnimarriage.com.

2. What we collect

Account details — name, username, email address, mobile number, date of birth, gender, and sign-in details, including if you sign in with Google or Apple.
Profile information — the details you add to your profile, which may include your city and country, occupation, marital status, number of children, living arrangement, whether you intend to work after marriage, your view on polygamy, height, weight, build, appearance, and photographs, plus your written introduction and what you are looking for.
Religious information — your sect, how you pray, whether you wear the hijab or keep a beard, whether you were born Muslim or reverted, and whether you are seeking Islamic knowledge. Using Sunni Marriage at all also indicates your religion. This is special category data; see section 4.
Ethnicity — the ethnic background you choose to add, which other members can filter by. This is also special category data; see section 4.
Location — your approximate location, used to show you members nearby, where you allow it.
Wali and family contact details — the name, email address, and mobile number of the wali or nominated female family contact you add. If you are a wali who creates a profile for a sister, we also hold the details you enter for her.
Messages and photos — the content of conversations conducted through the service, including photos shared in chats.
Activity — likes, matches, and how you use the app.
Safety and moderation records — reports you make or that are made about you, the outcome of photo reviews, and any restrictions placed on your account.
Payment information — subscription status and billing records. Full card details are handled by our payment providers, not by us.
Technical data — IP address, approximate country, device and browser type, a device token for push notifications, how you found the app (for example, which link or advert you followed), and usage analytics.

3. Why we use it

to create and operate your account and profile;
to suggest matches, decide the order in which profiles are shown (including distance, activity, and paid profile boosts), and enable wali-included conversations;
to take payment and manage subscriptions;
to keep the service safe, review photos, detect contact details in profile text, investigate reports and misuse, prevent banned users from returning, and enforce our terms;
to understand how the app and website are used and which campaigns bring people to them, so we can improve them;
to provide support and send service messages;
to send marketing where you have asked us to, or where we are otherwise permitted to. You can opt out at any time.

4. Our legal bases

We rely on contract to provide the service you signed up for, legitimate interests for safety, fraud prevention, and improving the service, legal obligation where the law requires us to keep records, and consent for marketing and for optional cookies.

Information about your religious beliefs and your ethnicity is special category data. We process it on the basis of your explicit consent, which you give by adding it to your profile and agreeing to this policy when you sign up, because it is fundamental to the purpose of the service. You can withdraw that consent at any time by removing the information from your profile or closing your account. Because Sunni Marriage is a service for Muslims, withdrawing consent to the use of your religious information will in practice mean closing your account.

5. What other members can see

Your profile is visible to other signed-in members of the service. Photos are shown once they have been approved.

Conversations take place in a group chat. Depending on the members involved, the chat can include the brother, the sister, the sister’s wali, and a nominated female family contact on either side. Everyone in the chat can read it, by design. Our moderators may read a conversation when it is reported to us. When a brother and a sister match, the brother may be shown the wali’s contact number so that he can approach the family.

Please think carefully before sharing sensitive details, contact information, or anything you would not want a third party to read.

We do not sell your personal data. We share it with service providers who process it on our instructions:

Supabase — database, account sign-in, and file storage;
Netlify — website hosting;
Twilio — sending verification codes and text messages;
MailerSend — sending account and service emails;
Verifalia — checking that the email address of a wali or family contact you add is valid before we contact them;
Firebase Cloud Messaging and Expo — push notifications;
RevenueCat — managing in-app subscriptions and purchases;
PostHog (EU) — product analytics in the app, and on the website where you consent;
LinkForty — understanding how people find and install the app;
Klaviyo — email marketing, sign-up forms, and app notification emails such as new likes and matches;
Metricool — website analytics, where you consent;
Google — website analytics (Google Analytics) and measuring our advertising (Google Tag Manager), where you consent;
ipgeolocation.io — working out your approximate country from your IP address, to show prices in your currency;
ExchangeRate-API — currency conversion for displayed prices.

Some organisations receive data as independent controllers, under their own privacy policies: Apple and Google when you sign in with them or pay through the App Store or Google Play; Gumroad when you buy the marriage guide; and Instagram, YouTube, and Vimeo when you play a video embedded from them. Klaviyo sign-up forms load fonts from Adobe Fonts and Google Fonts, which receive your IP address.

We may also disclose data where we are legally required to, or where it is necessary to protect the rights or safety of our members.

7. International transfers

Some of our providers process data outside the UK and EEA. Where that happens we rely on appropriate safeguards, such as UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework for certified US providers), the UK International Data Transfer Agreement, or the UK Addendum to the EU standard contractual clauses.

8. How long we keep it

We keep your account data for as long as your account is open. After you delete your account we delete or anonymise your personal data within [RETENTION PERIOD], except where we must keep records longer to meet a legal obligation, resolve a dispute, or prevent a banned user from returning.

9. Your rights

You have the right to:

access a copy of your personal data;
have inaccurate data corrected;
have your data deleted;
restrict or object to how we use it;
receive your data in a portable format;
withdraw consent at any time, without affecting processing done before you did.

You can delete your account at any time from the app. To exercise any other right, contact privacy@sunnimarriage.com; we will respond within one month. You can also object at any time to direct marketing, by using the unsubscribe link in any email or by contacting us. You can also complain to the Information Commissioner’s Office at ico.org.uk, though we would ask you to raise it with us first.

10. Cookies and analytics

We use cookies and similar technologies (such as your browser’s local storage) on our website. Non-essential cookies are set only where you have consented, using the cookie banner. You can change your choice at any time using the “Cookie settings” link at the bottom of every page.

Strictly necessary (always on) — remembering your cookie choice, and a cookie holding your approximate country for 24 hours so prices show in your currency.
Analytics (optional) — PostHog, Metricool and Google Analytics, to understand which pages are used and how.
Marketing (optional) — Klaviyo, for our email sign-up forms and relevant updates, and Google Tag Manager, to measure our advertising (only if you also allow analytics).

You can also clear or block cookies in your browser, though parts of the website may stop working. The app uses similar technologies for analytics and to understand how people find it, as described in section 6.

11. Security

We use technical and organisational measures to protect your data, including encryption in transit and access controls. No service can be completely secure, so please use a strong, unique password and tell us promptly if you suspect unauthorised access.

12. Children

Sunni Marriage is not for anyone under 18. We do not knowingly collect data from children. If you believe a child has given us data, contact us and we will delete it.

13. Changes to this policy

We may update this policy. If a change is material we will notify you before it takes effect. The date at the top shows when it was last revised.

14. Contact

Questions about this policy can be sent to privacy@sunnimarriage.com. See also our terms & conditions.